This video tries to explain how I come up with themes for the journals I make. In this case I had found a huge trove of old adverts and found them so evocative of another time that I decided to create a journal to showcase the most interesting ones. Having decided on a theme I looked for a photo to use for the cover, and settled on an image of an American High Street. I have curated some adverts to use on the printed pages, in addition to printing and cutting out reams of adverts. Now I need to decide what else to add to the journal, then get making!